A dynamic read…
The former director of MIT Startup Exchange based outside of Boston, MA and a writer for Fortune and Cognoscenti, Undheim returns with this eye-opening guide which examines how focusing on failed initiatives can help companies to build a successful portfolio in the long run. He offers strategies for developing an effective business model—even though most startups and new products fail, individuals and corporate executives can examine repeated failures to recognize the root cause of failures—and creates a multi-faceted innovation portfolio. The epigraph at the beginning of each chapter adds heft to the text’s implicit message, and the accompanied charts and diagrams enhance its accessibility. Undheim cites such companies as Nokia, Oracle, Coca Cola, Jaguar Land Rover among others to illustrate his points. His ideas are solid and his writing clear and specific. Readers will come away from this insightful read solely satisfied.
