A bold, invigorating, and refreshingly honest roadmap to lasting fulfillment.
In this insightful, practical guide, seasoned entrepreneur Morris makes a persuasive case for choosing the difficult road when it matters most. Drawing on more than five decades in business and a lifetime of personal setbacks, he examines what happens when people stop avoiding uncomfortable choices. His story is anything but ordinary: an abusive childhood in Saskatchewan, the purchase of his first hotel at twenty, financial ruin, divorce, and a dramatic reckoning with his health.
By middle age, Morris weighed more than 300 pounds, smoked heavily, and had little regard for his physical well-being. His eventual transformation becomes one of the book’s strongest examples of a larger point: the habits that make life comfortable today can make tomorrow considerably harder. But Morris isn’t advocating endless sacrifice. He distinguishes challenges that build resilience from the kind of relentless strain that leaves people depleted.
Across 21 chapters, he considers fear, discipline, entrepreneurship, marriage, parenting, ageing, and the uneasy relationship between success and happiness. “Values are not obstacles to success. They are what prevent success from becoming self-destruction,” he writes. His business experience lends weight to discussions of leadership and accountability, while his reflections on family and personal failure reveal a more vulnerable side. Practical exercises throughout encourage readers to examine their own choices. Morris is most convincing when questioning the value of achievement without integrity. “Legacy moves at the speed of character,” he observes, a fitting sentiment for a book that ultimately places greater value on how people live than on what they accumulate.
A thoughtful, experience-driven reminder that the easiest choice is seldom the most rewarding.
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In Your Face Ink LLC
Pub date December 1, 2026
ISBN 979-8996056873
Price $9.99 Kindle edition
