A winning guide to marketing…
The Marketing Stylist Lisa Alexander presents a knowledgeable guide detailing the marketing and branding strategies used specifically by million-dollar brand names. In an age when marketing makes or breaks a business, taking any single aspect of marketing strategy lightly — picking a brand name, defining the business’s mission or vision, hiring right employees or use of the digital technology can make a business suffer. To describe her success-driven approach, Alexander provides a step-by-step guide to all aspects of marketing interspersed with various case studies featuring the marketing successes and failures of global business with compelling examples and seamless subliminal impressions. Alexander’s approach will resonate with readers with its sensible, driven information. The business owners, brand managers, and the executives in market-driven global firms who are ready to take their business to the next level will benefit from Alexander’s practical advice. A keeper!
What Million-Dollar Brands Know
Marketing & Branding Strategies for Today’s Entrepreneur
by Lisa N. Alexander
Ellis Valin Communications
PUB DATE September 22, 2019
PRICE $7.50 (USD)